Instagram has started allowing some users to create polls in the comments on their posts, giving creators yet another way to milk their content for more engagement. Adam Mosseri, the head of Instagram, announced the test to his broadcast channel, noting that polls can be added to the comments on both regular feed posts and Reels. It’s just a small test for now, but Meta CEO Mark Zuckerberg said in his own update that it will be “rolling out to everyone soon.”
Polls in the comments section will look much like they do in Stories, where they’ve already been available to users for years in the form of a sticker. Per the screenshot shared by Mosseri, other users will be able to see how many people voted on a given poll. It’s unclear right now how long polls will remain open after they’re posted, or if users will have the option to choose from different time frames to continue receiving votes, like users on Twitter can.
Instagram has been working on making its comment section more of an interactive space, and this past spring finally added the ability for users to post GIFs in the comments. The platform is also testing options for a more tailored Stories experience that builds on what it started with Close Friends, letting users create multiple lists to reserve certain content for specific groups of people.