Blizzard hasn’t exactly been subtle in marketing Diablo IV, but its latest PR stunt is especially on the nose. To celebrate the release of the game’s new season, Season of Blood, and the high-payoff Blood Harvest events it introduced, Blizzard has launched a month-long blood drive in the US that’ll unlock in-game rewards as more people participate. Once donations reach 666 quarts altogether, players will be able to enter a sweepstakes for “a custom liquid-cooled PC infused with real human blood.”
The first tier of rewards, a batch of five weapons cosmetics, will unlock once donations hit 33 percent of the goal. At the 66 percent mark, players will also be granted access to the Loch Raeth Maor Barbarian armor cosmetic. When donations reach 100 percent of the goal — a total of 666 quarts of blood — the Vermilion Eye Piebald Mount will become available, and the sweepstakes for the custom PC will open.
Aside from the whole “human blood in the coolant” gimmick, the Seasons of Blood custom PC features NVIDIA’s GeForce RTX 4090, an Intel Core i9 CPU, 64GB of DDR5 RAM, 3 TB SSD Storage, and the Quantum Vector GPU Waterblock for cooling. And, the sweepstakes won’t just be reserved for those who donated. Once the goal is met, any player in the US over 18 can enter. The blood drive is open from now through November 20, and you don’t need to go anywhere special to get in on it. Players 18+ can donate at their local blood centers, then submit proof on the Diablo Blood Harvest website.
A typical blood donation is 1 pint, so it’ll take a little over 1,300 donations to hit the final goal. Players can keep track of the blood drive’s progress by visiting the above website and its motivational fountain of gushing blood. At the time of writing, it’s already at 15 percent — or almost halfway to the first goal.
Considering the Red Cross recently announced we’re in the middle of a blood shortage, it’s maybe not the worst idea. All of the rewards will be doled out a few days after the blood drive closes, on November 22. Happy harvest!