December 8, 2023

The holiday season might be the most wonderful time of the year, but it’s arguably also the most expensive. Ahead of the mad dash to find the best presents for the lowest prices, Google is attempting to undo some of that financial load with the launch of its new deals hub. Now, if you type in “shop deals” on Google, the search engine will bring you to a page filled with markdowns on categories like electronics and apparel.

If you’re looking for a specific type of item, you can Google something like “shop headphone deals” and see promotions for that product. Displayed items should come from a range of sources, including big box stores, luxury brands, and local shops. Google will also show items based on what you’ve browsed for in the past while signed into your account. Plus, if you’ve looked at a certain shirt or a watch, for instance, it might appear in your “resume browsing” card alongside any current promotions on it.

Google is also coming for extensions like Honey and Capital One Shopping, with a new discount tag icon right in the Chrome address bar. Click on the button, and, just like with the others, you’ll get a list of coupon codes for the site you’re currently shopping on.

Plus, Google is providing more tracking information to monitor whether a price is above average — or has recently dropped. Participating sites will have a “shopping insights” label in the address bar that you can click on to view an item’s 90-day price history. This chart could give you an idea of whether the item goes on sale frequently or if its sticker price has dropped recently. You can also click the bell icon on Search for mobile to receive push and email notifications when a product goes on sale. Bookmark the item instead if you’re shopping on Chrome from your computer.

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