December 3, 2023

Toyota’s lineup has a new Crown at its head. The automaker has added a second vehicle to its luxe flagship Crown lineup. The 2025 Toyota Crown Signia is designed to deliver fuel efficiency, capability and luxe styling.

“Toyota is strategically expanding its SUV and crossover offerings to fill gaps in its lineup, and the 2025 Toyota Crown Signia is pivotal in enhancing Toyota’s premium image within these micro-niche endeavors. With its exclusive hybrid powertrain, refined design, and appealing standard features, the Crown Signia represents the culmination of Toyota’s two-row crossover lineup, providing a seamless transition between the Toyota and Lexus brands,” Paul Waatti, manager of industry analysis at AutoPacific told Newsweek.

Toyota’s new model wears the same “Hammerhead” front end as its Crown sedan counterpart with daytime running lights and headlights surrounding body color fascia. Wheels are available in sizes from 19- to 21 inches.

Crown Signia has been engineered to have minimal noise, ride harshness and roadway vibrations passed along to its passengers. Acoustic glass has been installed as the front windows, there’s a dash silencer and the engine cover features acoustic absorbing materials.

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Motivating the Crown Signia is the same 2.5-liter hybrid setup as in the sedan (and the new Camry), delivering 246 horsepower, paired with all-wheel drive. It has selectable Normal, Eco and Sport driving modes but power and torque are varied automatically to the wheels.

The SUV uses Toyota’s hybrid powertrain to deliver an Environmental Protection Agency-estimated 36 miles per gallon (mpg) combined. It can tow up to 2,700 pounds.

Continuing the Crown lineup theme, the Crown Signia features bronze-finished trim on the dash, console, and steering wheel around functional elements like the drive mode select button and audio controls.

A panoramic roof is available while wireless charging and three USB-C ports come standard.

The Crown Signia comes with either leather-trimmed or fabric and SofTex-trimmed seats. Ones covered in leather come with double stitching, quilting, and piping. All seats feature power eight-way driver and front passenger adjustability. Three-level heating and cooling, and seat memory functionalities are available.

The rear seats fold flat with a 60/40 split providing more cargo space. The Crown Signia has 6.5 feet of cargo length when the rear seats are folded. There is a power liftgate.

Twin 12.3-inch screens dominate the dashboard. There’s a fully digital instrument cluster in front of the driver and a landscape-orientated infotainment touchscreen in the center. Both have customizable layouts that put the most important information within reach.

2025 Toyota Crown Signia
2025 Toyota Crown Signia interior. The Signia is offered with leather-trimmed seats.
Toyota Motor North America

With an active Drive Connect subscription, customers can take advantage of a voice assistant using the phrase “Hey Toyota” to wake it up. Wireless Apple CarPlay and Android Auto are standard and Android users can also access Google Assistant.

Like all Toyotas, the Crown Signia comes standard with the Safety Sense 3.0 suite of driver assistance and safety technology, which includes emergency braking, lane departure alert with steering assist, adaptive cruise control and more.

The available Traffic Jam Assist provides hands-free control of the steering, braking and acceleration at speeds under 25 miles per hour (mph) under certain conditions.

Toyota says the system is designed for limited-access roadways, and the driver monitor camera must confirm the driver’s eyes are on the road for hands-free operation. The feature requires a Drive Connect subscription.

The 2025 Toyota Crown goes on sale in 2024 and will be competing against a selection of non-luxury SUVs like the Honda Passport, Hyundai Santa Fe and Ford Edge, in addition to a few new electric models that will be on sale by that time.